Rachel Khoo


Posted by Rachel

April 19th, 2017

Be your own boss: how to start a successful online business

A few years ago, I dreamed of starting a creative platform where bloggers, artists, foodies and friends could come together to share their ideas, inspiration and support of one another. I wanted to create an online community of people who believed in the power of inspiration and creativity; this is how my online magazine Khoollect began.

Months of strategising, late night brainstorming and copious amounts of tea were endured; I remember spending day after day behind my laptop. Almost two years have gone by since these humble beginnings, and the team and I have come a long way. There’s an incredible amount of innovative bloggers, websites and magazines out there, so in order to stand out from the crowd, we work hard at creating purpose-driven content that inspires our readers.

Running an online magazine is non-stop; behind the scenes, there’s a lot of admin, schedules, strategies and Excel sheets our followers don’t get to see. But what I’m most proud of is that we continue to work towards my dream of sharing unique, authentic and uplifting stories (and food!) with our community every day.

If you have a dream of starting your own creative blogging platform, business or new side project, there are plenty of top tips, inspirational people and advice over on Khoollect. Check out some of my favourite career and inspiration posts from the site …

The creatives

‘There’s always a beautiful dream becoming reality’ — meet Petites Gourmandises

‘Being creative is the best thing ever!’ — meet Mr X Stitch, Jamie Chalmers

‘Each design has a story’ — meet Marek Jankovskij of Funky Fellas

The cooks

Kylee Newton of Newton and Pott

Flora Shedden, cookbook author of Gatherings

Louise Avery of Lois & the Living Teas

Brontë Aurell of Scandikitchen

The influencers

Kristabel Plummer

Freya Dowson

Filipe Lucas Frazão

Aine Carlin

The Khoollect team

Sonya Gellert, Deputy Editor

Lara Messer, Creative Editor

Hannah Adams, Partnerships and Marketing Manager

Frankie Unsworth, Food Editor

Gabi van Niekerk, Editorial and Social Media Assistant

What are your creative career tips? Share your thoughts by commenting below …

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4 thoughts on “Be your own boss: how to start a successful online business

  1. Hi, Rachel! You made a flat bread with yogurt in one of your shows and I’ve been looking for the recipe ever since. I have experimented but I haven’t hit the mark yet. Would you be so kind as to send me the recipe?

    Thank you!

  2. Hi Rachel,

    I am in the process of starting up and planning my own YouTube channel which I am going to vlog about food on, called UK Farm & Kitchen. I am going to be filming about food that I produce from our small holding, such as home made goats yogurt and cheese, cooking recipes that I love, reviewing other food products and anything else food related! Just wondering if you have any tips for me!

    Thank you


    1. Hi Holly, How exciting you’re going to share your adventures on youtube. I think the most important is be yourself and be authentic in terms of what you’re trying to portray. Share your passion and that will come across. Good luck!

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